UWEZO BRANDS

Uwezo Brands was developed by Empower African Children to create awareness for the organization and a surplus that contributes to student services and organizational expenses, decreasing the dependency on donors. Empower scholars play an active role in Uwezo Brands, either by learning, seeing, doing, or participating.


Uwezo is the opposite of charity. In fact, the very word means “capable” in Swahili. The brand is born of the radiance and hard-won joy of East Africans. It sends a clear message to our students: that they have the power to turn surviving into thriving. No charity, just the opportunity to earn their own way in the world.

Every Uwezo product is made in Africa, by Africans, for the American market. Each sale contributes to Empower’s vision of realizing the promise of Africa’s youth by funding scholarships hardworking students have earned through their academic and social performance.

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Press

Daily Candy – January 2012
The Weekend Guide

Refinery29.com — October 2011
“Fair trade made, and super cute to boot!”

Marie Clair/Amanda’s Eye — October 2011
“Build a brighter future for African youth with shoes”

D Magazine/ShopTalk — November 2011
“Sole Power”